Companies Embrace Golf Tournament Scene
With the PGA tour's final major being played this week, this article from ABCNews.com covers the increasing use of corporate hospitality tents at PGA event venues. I would also suggest that companies considering this type of marketing event also look into other opportunities/venues on the LPGA and Champions (Senior) tours, where these types of sponsorships may be a little more cost effective.
In any case, if you're challenged with trying to come up with high-level events to reach out to your best prospects or to cement relationships with your best customers, and you have the budget to pull it together, then a corporate tent at a PGA tournament may be just the thing you're looking for.
Fore!
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