Thursday, February 09, 2006

1,500 People in a Ballroom that Holds 150

Magic, right? Actually... a roadshow. It's a great way to not only reach a lot of people, but to do it on a more regional or local level, and to reach them in a more intimate setting.

I just finished up a roadshow that went to 14 cities around the country. Management from local offices helped to coordinate the marketing and drive attendance to their individual event. The corporate office negotiated hotel contracts and sent an event professional to assist with on-site management.

Questions about roadshows? Give me a call at 603-624-2800 x204 or email me at pete@brainiumevents.com

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