Free Airfare in Ireland?

Today one-quarter of Ireland's
Ryanair passengers fly at no cost,
and by 2010, they want more than
half to be flying free.

How can this be?



Ryanair flew 35 million people to European destinations last year, with an average airfare of $53. But they still had $368 million in net earnings - a 22% profit margin (Southwest is 7.2%).

Again, how? Ryanair charges for pretty much everything other than the flight. Every amenity has a fee. They sell ads. And soon, they plan on offering in-flight gambling (and taking a cut of each wager).

Check out the complete story in Business 2.0 magazine.